How can I pin a shortcut to a URL to the start menu in Windows 10?

[Keelbreaker_V]

Specifically desktop shortcuts made by a game launcher that link back to the launcher rather than to any .exe in the install. Particularly for expansion packs, and other dlc that have no specific .exe and therefore can only be launched from the game launchers url link shortcuts.Right clicking does not give the usual options including pin to start.

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